Project: A limited edition promotional series for BIC Soleil, we were asked to create concepts around women’s fashion trends. JWD did an extensive research exploratory on what is prevalent in fashion textiles on the run way for the time of launch. Timing was key, in order not to appear out of step. Lace became a strong contender in the midst of a plentitude of patterns. Lace, allows a beautiful graphic statement of femininity with subtle, yet unique patterns that tied the line together as well as allowing each SKU (6) its own distinct personality.
Project: A global brand, DaVinci Gourmet is one of the world's leading gourmet flavor providers. The project criteria encompassed the brand mark, package and structure and was adapted to multiple sizes and variants. We started by updating the brand mark that now gives the brand a quality presence and established standards for use. Our observation results showed most structures are seen shoulder level up behind coffee houses and barista counters. This finding resulted in our creation of a logo area on the shoulder to give the bottle a uniqueness that reinstates the brand identity and to generate shelf presence against competition and win over consumers.
Project: Our task was to transition the True Crystals product line into the DaVinci Gourmet umbrella brand. A challenging portion of the project was to create a seamless look between two very different printed packaging forms: a pouch and a label. JWD successfully brokered the bridge between client and printer, to provide a clear understanding of what the final outcome should be. The mandates were to manage the design process to give the new look a genuine DaVinci Gourmet persona, and help leverage the True Crystals brand. Part of our process was introducing flavorful drinks and fruit photography giving center stage to product taste appeal, and allow the flavor profile to drive the new architecture. Our design involvement for this brand integration continues to strengthen the DaVinci Gourmet family.
Project: A line extension and addition to the premium DaVinci Gourmet family, the smoothie line targets the active and health conscious consumer. The fruit and vegetable photography is displayed on a weathered and natural cutting board image that brings together a cohesive platform for the product. A hand made tag is used to portray a unique and farm fresh personality as well as creating a consistent visual for flavor differentiation. Overall, this gives DaVinci Gourmet an authentic and premium presence in the smoothie category.
A line extension to DaVinci Gourmet, the sauce product line needed a new structure to mirror the syrup bottle JWD developed. The result unifies the brand by highlighting the logo on the shoulder and showcasing labels that connect the syrup line with the sauce line. The use of a gold color also gives the new sauce a premium presence as well as being a functional ergonomic design.
Project: Oregon Chai, a tea based product, was positioned to encompassed multiple segments. It's premise was to create a new path for future line extensions. The concentrates are considered the core business and were key to setting the stage for the new look. The new Oregon Chai Tea introduced and featured clean photography that depicted three new exotic flavors. JWD handled the photography and retouching task as well as the production. Food service quickly followed retail to ensure unity in the market.
Project: After the launch of Oregon Chai JWD was give the task of developing the new brand—Oregon Café, which is under the Oregon Chai umbrella. The coffee based product had to separate itself from the tea line but still look like the Oregon Chai family. It was decided to use the same brand mark but change out the word "chai" to "café" to better ensure brand awareness. A deep coffee color palette and accent photography completed the overall impression.
Project: The Jet Smoothie brand needed a overall revitalization so we set out to create an identity that embodied the great taste and excitement of the product. Whimsical typography allowed for a spontaneous and energetic image that could represent the brand across a full range of offerings.
Project: A line extension to the Jet brand of smoothies, the Jammin' Juice Smoothie Mix line was targeted to the K-12 audience. Our exploration encompassed energized typography that merged with the existing Jet brand mark along with an active and flavor filled photography.
JWD also took on the photo retouching of all three flavors and the creation of the production files.
Upon it's launch, the Jet Jammin' Juice Smoothie Mix was well received by the trade and continues to grow in the market.
Project: The criteria encompassed developing a new brand mark, package design and collateral material. We started by updating the brand mark that now gives the brand a premium presence, and packaging that addresses the brand positioning of artisan bakery freshness, all natural goodness and delicious taste.
Project: Our task was to re-stage the popular BIC Triumph pen series to attract a broader consumer base. Triumph's color palette intensity was increased to maximize impact in the competitive set. The brand logo was simplified and given an upscale clean identity. Package shape also played a big part and based on recall from the original Triumph it was determine in research to closely follow the original. The overall system contains various styles and ink colors so the package addressed these benefits and allowed for future additions.
BIC Triumph 2009 Pentaward
We were delighted to have won the silver award for the BIC Triumph. Our task was to develop the identity and structure/blister to create a revolutionary pen within the category. It's initial success was well received and grew market share.
Project: Simply Soleil is a special offering from BIC that exudes femininity by capitalizing on the color pink. The overall package and product handle were to “sparkle on shelf” with a “Simply Soleil” version of the brand. This was not meant to compete with the other Soleil offerings but be a compliment by enticing consumers over to the brand.
Project: We were ask to develop Casino inspired images that would reflect a modern and contemporary persona for the new Special Edition BIC Lighters. Feeling lucky?
Project: BIC acquired Pimaco, which is a Brazilian based label company and needed to merge the two identities. Our task was to rebrand the existing logo into a mark that would unify the companies and be leveraged across multitude of products. The final mark gives Pimaco a confident image that echoes the core business and allows BIC to give credibility to the quality and affordability that products are know for.
Project: Launched as a secondary entry to Flex4, Flex3 split the difference between the high and low razor offerings from BIC. JWD worked closely with BIC internal creative to ensure marketing targets. The color played a major role because it had to stand on it's own but still portray the BIC look and feel. Our initial phase one concepts gave a wide range of options and explored brand marks as well as color and graphic strategies. The selected concept quickly align the segment and gave BIC a new modern and fresh look for the male user.
Project: It was an honor to be a part of developing the BIC Lighter's 40th Anniversary package. Our task was to create a memorable and distinct limited edition lighter that commemorated the 40th anniversary. These limited edition lighters were distributed to select sales and corporate employees. The holographic wrap gave the lighter its unique personality and the 40th logo mark incorporated a subtle flame graphic. Presented in a box that is bold and unique—it's destined to become a collectors item.
Project: The first of its kind from Georgia-Pacific Corp., the Pacific Garden brand evokes aroma therapeutic fragrances not normally found in antibacterial liquid hand soap. We developed a custom soft touch structure that supports the brand's uplifting presence along with a premium, healthy and upscale identity. The unique color palette developed also connotes the healthy and natural attributes of the brand. This allows the packaging to have unique and legitimate personality while setting the stage for future variants of Pacific Garden products.
Project: The Soft&Dri brand wanted to exude femininity as well as confidence. JWD developed the new brand mark and packaging to address these objectives. We gave the structure a unique color palette which created a clear blocking on shelf. The typography portrays a sophisticated and premium personality that allowed the brand to introduce various line extensions i.e. PowerStripe and Dri Gel. The "Strong & Beautiful" tag line reinforced this attribute.
Project: We were tasked to develop a new identity and campaign for FNEW (Fairfield Network of Executive Women), an organization that “creates and delivers innovative networking, mentoring, professional and personal development to support and recognize executive-minded women and their organizations in the pursuit of excellence.” Our discoveries led us to create an identity that embodied the mission statement with a distinctive, female color palette and icon which benchmarks the clean, contemporary typography. In addition JWD developed and infused descriptors below the brand mark that echo the first letters of FNEW and give purpose to the organization and allow for a positive brand persona.
Project: BE-KIND is the global/international addition to the KIND Healthy Snacks brand. We developed the brand to closely mirror the U.S. market persona while establishing its own sub identity.
Project: Developed for ConAgra a few years back we brought a unique brand back to life with a whimsical approach. The calf illustration created a brand character which grabbed the spotlight and allowed the bold typography to balance out the strong color palette. As a testament to longevity, the package is still on shelf today.
Project: Tom Cat Bakery came to us with a new line extension and possible brand mark clean up. After diagnosing the brand mark, JWD determined that it could use a freshening up. Along with the update, marketing desired to incorporated their brand heritage with a few lines of sell copy that could be used in tandem with the logo without creating confusion. The package utilized a clear window on the right to give the consumer a great visual of the bread. The new layout highlighted the brand and communicates the heritage and quality associated with Tom Cat Bakery.
Project: The Golden Ladle brand mark objective was to portray a tasteful yet upscale personality for its new identity. The unique use of the "d" in Ladle captured the essence of the brand and allowed it to communicate a quality product with unique offerings. Our task also included a Brand Standard manual given to the trade to ensure proper color and logo usage.
Project: Aquaphor Lip Repair looked to revamp their base product as well as introduce a new item into the brand. Knowing this allowed us to create a system by which color played a major role. An energized background graphic portrayed the efficacy of the product and also gave the package a new and modern personality. The SPF Lip Protect item adapted this rational and was allowed to set itself apart from Lip Repair without looking foreign.
Project: An exciting product from Polaroid that allows the consumer to decorate and manipulate the images to create a personal statement. JWD developed the fun and total package as well as the wacky sticker sheet. JWD also directed the “model” photography session to ensure our vision met the clients expectations. A logo based on the artists palette re-enforced the artistic experience that portrayed a fun and playful product.
Project: The PhotoMax software program was geared towards the exciting home computer segment. JWD created the identity and packaging as well as two unique and colorful characters, Max and Maxine, that became brand ambassadors. These characters gave the packaging dimension as well as excitement and was extended to over thirteen PhotoMax products.
Project: Catherine Cleare Interiors is a regional client located in Greenwich, Ct and is one of the top interior designers working today. JWD inherited the brand mark but modified it to create a standard for usage across stationary, promotional items, ads and brochures. We focused on her beautifully designed rooms and the attention to detail that she is know for to become the driving image for her brand. A fresh and bold color block houses the classic blend of typography to give Catherine Cleare Interiors a unique and memorable brand.
Project: We're very excited to welcome Pepperidge Farm to our list of clients. Stay tuned for more updates...
Year end promo's are a part of our annual thank you to our clients. Here's a few of our favorites from past years. These are still available if you'd like to place an order.