Project: We were tasked to develop a new identity and campaign for FNEW (Fairfield Network of Executive Women), an organization that “creates and delivers innovative networking, mentoring, professional and personal development to support and recognize executive-minded women and their organizations in the pursuit of excellence.” Our discoveries led us to create an identity that embodied the mission statement with a distinctive, female color palette and icon which benchmarks the clean, contemporary typography. In addition JWD developed and infused descriptors below the brand mark that echo the first letters of FNEW and give purpose to the organization and allow for a positive brand persona.
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