Oregon Café
Project: After the launch of Oregon Chai JWD was give the task of developing the new brand—Oregon Café, which is under the Oregon Chai umbrella. The coffee based product had to separate itself from the tea line but still look like the Oregon Chai family. It was decided to use the same brand mark but change out the word "chai" to "café" to better ensure brand awareness. A deep coffee color palette and accent photography completed the overall impression.