Project: Sugar Medical offers unique, fashionable diabetic bags. Waski Design was tasked to create a new identity that better mirrored the company’s personality, which was efficacious and approachable in the Diabetic market. The new identity uses an abstract pinwheel image that energizes the logotype as well as balancing the mark. A sleeve package was developed to house the “diabetic bag” and showcase the distinct “fashion” patterns that are one of the signatures of the brand.
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