Project: The first of its kind from Georgia-Pacific Corp., the Pacific Garden brand evokes aroma therapeutic fragrances not normally found in antibacterial liquid hand soap. We developed a custom soft touch structure that supports the brand's uplifting presence along with a premium, healthy and upscale identity. The unique color palette developed also connotes the healthy and natural attributes of the brand. This allows the packaging to have unique and legitimate personality while setting the stage for future variants of Pacific Garden products.
