Project: Oregon Chai, a tea based product, was positioned to encompassed multiple segments. It's premise was to create a new path for future line extensions. The concentrates are considered the core business and were key to setting the stage for the new look. The new Oregon Chai Tea introduced and featured clean photography that depicted three new exotic flavors. JWD handled the photography and retouching task as well as the production. Food service quickly followed retail to ensure unity in the market.