Project: To reinforce Golden Dipt as a premium coatings and bakery mixes brand through updated graphics and packaging. JWD strategically aligned the coatings and mixes by creating a cohesive package that allowed food service operators to quickly identify variant by use of clean typography and beautifully staged photography. JWD also instituted a bilingual packaging solution that carried across all items. Research results revealed the package conveyed a high quality product, simple and to the point with tasted appeal and eye-catching on shelf. Overall design preferred compared to competition.
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