Project: A line extension and addition to the premium DaVinci Gourmet family, the smoothie line targets the active and health conscious consumer. The fruit and vegetable photography is displayed on a weathered and natural cutting board image that brings together a cohesive platform for the product. A hand made tag is used to portray a unique and farm fresh personality as well as creating a consistent visual for flavor differentiation. Overall, this gives DaVinci Gourmet an authentic and premium presence in the smoothie category.
