Project: Our task was to transition the True Crystals product line into the DaVinci Gourmet umbrella brand. A challenging portion of the project was to create a seamless look between two very different printed packaging forms: a pouch and a label. JWD successfully brokered the bridge between client and printer, to provide a clear understanding of what the final outcome should be. The mandates were to manage the design process to give the new look a genuine DaVinci Gourmet persona, and help leverage the True Crystals brand. Part of our process was introducing flavorful drinks and fruit photography giving center stage to product taste appeal, and allow the flavor profile to drive the new architecture. Our design involvement for this brand integration continues to strengthen the DaVinci Gourmet family.
