Project: A global brand, DaVinci Gourmet is one of the world's leading gourmet flavor providers. The project criteria encompassed the brand mark, package and structure and was adapted to multiple sizes and variants. We started by updating the brand mark that now gives the brand a quality presence and established standards for use. Our observation results showed most structures are seen shoulder level up behind coffee houses and barista counters. This finding resulted in our creation of a logo area on the shoulder to give the bottle a uniqueness that reinstates the brand identity and to generate shelf presence against competition and win over consumers.
