Project: Our task was to re-stage the popular BIC Triumph pen series to attract a broader consumer base. Triumph's color palette intensity was increased to maximize impact in the competitive set. The brand logo was simplified and given an upscale clean identity. Package shape also played a big part and based on recall from the original Triumph it was determine in research to closely follow the original. The overall system contains various styles and ink colors so the package addressed these benefits and allowed for future additions.
BIC Triumph 2009 Pentaward
We were delighted to have won the silver award for the BIC Triumph. Our task was to develop the identity and structure/blister to create a revolutionary pen within the category. It's initial success was well received and grew market share.