Project: A limited edition promotional series for BIC Soleil, we were asked to create concepts around women’s fashion trends. JWD did an extensive research exploratory on what is prevalent in fashion textiles on the run way for the time of launch. Timing was key, in order not to appear out of step. Lace became a strong contender in the midst of a plentitude of patterns. Lace, allows a beautiful graphic statement of femininity with subtle, yet unique patterns that tied the line together as well as allowing each SKU (6) its own distinct personality.